Creative Costs That Cap Volume
Paying $300–500 upfront per video means your testing volume is limited to whatever you can afford to waste. Most winners never get made because you couldn't fund the attempts.
For Brands And Apps Spending $25K+/Month On Ads
We build and run your entire creator ad program — recruiting, training, review, media buying and the testing loop — so UGC content becomes a channel you can actually scale.





Blended ROAS Across Client Accounts
Purchases Driven In 30 Days
Of Ad Budget Won By Creator Ads
Paying $300–500 upfront per video means your testing volume is limited to whatever you can afford to waste. Most winners never get made because you couldn't fund the attempts.
The same studio shots and the same three angles, month after month. Every format fatigues eventually, and when it does the only choice left is more budget behind creative people have already seen — or pulling spend back.
Creators only get better with constant contact — weekly calls, recorded teardowns of what won and died, somewhere to ask questions and see each other's work. Without that, the first batch is the best batch and output falls off by week three.
Here's what DTC brands say about working with us.
Before working with Nick, we constantly bounced between different freelancers and agencies to handle our creator programs. Since bringing Nick on, he has added an extra 25% in UGC ad revenue within just a few weeks. If you want real results, he’s the one to work with.
Within just 14 days, we generated 30% of our total revenue through our UGC program ads at 3.9 ROAS. And because he uses Trybe, everything was performance based, we didn’t have to pay creators large amounts upfront. I highly recommend Nick, he does amazing work.
This guy Nick is legit. Before, I was trying to handle creators on my own and it was a headache trying to keep up and properly give direction to them. Nick took what was already winning for us + helped us hone in on it and produce lots of variation and volume with creators.
[Short quote in their words — what changed, and how fast.]
The creative actually running in client accounts — hooks, formats and angles pulled from live campaigns.
We start with a strategy session to make sure we're the right fit. We audit your last 90 days of creative, record your baseline, and identify which angles have never been tried in creator format.
We build your creator playbook, set up the private community, and recruit and onboard your first batch of creators. Everything performance-based, nothing paid upfront per video.
Every submission is reviewed against the brief. Anything off gets a revision request in Trybe, the creator reshoots and resubmits, and approved videos go straight into a CBO we build and run in your ad account.
We don't cut losers in CBOs — Meta allocates spend algorithmically, so weak ads never eat real budget. The work is upstream. Every week we read which creators, formats and angles are actually taking spend, then direct the roster on what to make more of and what to tailor their copy around.
The brief, the community and the weekly cadence that sit behind every program we run.
A full build-out before anyone is onboarded: angles, hook and format references, shipping, promo codes, submission rules. Creators open it and start filming.
Not a group chat. Structured channels and a bot connected to Trybe, so results post automatically and creators talk to each other, not only to us.
What won, what died, what to shoot next. Continuous direction instead of a brief and silence.

One of the Notion playbooks we’ve built — every brand’s is different*Brand name and logo blurred for client privacy

The Discord community we run per brand*Brand name blurred for client privacy
Real accounts, real numbers — pulled from one of our clients' own reporting.
One client account · first 7 days
$57.1K in ad sales off $10.2K in spend in the first week — a 5.61 ROAS at a $5.63 cost per purchase on a $31.61 average order value, with ad sales up 26% and purchases up 15% on the week before.
Same account · first ~30 days
Across the first four weeks the same program carries real budget. 18 creator videos live, a 5.01 blended ROAS on a $32.25 average order value at a $19.05 CPM — the channel earned its share of spend rather than being handed it.
Same account · ad by ad, 30 days
The top three ads produced $103K of the month's $166K, and ROAS across the same set ran from 11.73 down to 2.54. Nobody picks that in advance — which is the entire argument for volume. You shoot enough that the winners get a chance to show up.
The program behind it · last 30 days
This is the part brands can't staff. Every submission is reviewed against the brief before it reaches the ad account, and anything off gets a revision request rather than a rejection. Creators are paid a share of the ad spend their videos earn, so the volume costs nothing upfront.
A second client account · ~30 days
Different category, different price point — a $278.54 average order value against roughly $32 on the account above. The same program structure returned a 3.92 ROAS off $74.1K in spend, with $15,946 paid out to creators on performance. Ad sales up 405% and purchases up 352% on the prior period.
Founder
UGC has become the highest-performing ad format in ecommerce, and most brands are running it badly — paying $300–500 a video upfront, getting four or five assets a month, then wondering why none of them scale. The volume component gets forgotten about entirely.
We run it the other way round. Creators are paid on performance, so testing volume isn't capped by what you can afford to waste, and we buy the media behind it — one team owns the line from brief to spend to result.
I'm personally in every account. We work with a small number of brands at a time, and if it's not a fit I'll tell you on the call.
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